Case study · Trades · Portobello
Craigie & Sons Joinery
A trust-first rebuild for a local joinery business, with a before/after project gallery and an AI quote assistant that works from a job site, not just a desk.
Results dashboard
Illustrative results
Concept demonstration — figures are illustrative of the kind of impact these AI features typically deliver, not real client data.
+52%
Quote requests
Same-day
Quote turnaround
3 hrs
Admin time saved weekly
90%
Enquiries auto-triaged
Before
The Challenge
- Quote requests arrived by phone only, often missed while on a job
- No way to prioritise urgent callouts over routine enquiries
- The old site had no project gallery, so trust had to be built from scratch every time
After
The Solution
- A clean, mobile-first rebuild with a real before/after project gallery
- An AI quotation assistant that triages enquiries by job type and urgency
- A photo-upload quote form with automatic confirmation and follow-up
Website showcase
This isn't a static mock-up — it's the real, working site. Scroll and click around inside the previews below.
Key pages in this project
Try Craigie & Sons Joinery's AI assistant yourself
This is a real, working conversation — not a script. Craigie & Sons Joinery is an illustrative portfolio example, but the assistant below is genuinely thinking through what you type.
What the AI actually does
Try it for real in the demo above — here's what's happening behind each conversation.
AI Quotation Assistant
Gathers job details and urgency automatically, so emergency callouts get a reply before routine enquiries.
Lead Qualification
Routes each enquiry to the right tradesperson with job type, urgency, and photos attached — no more back-and-forth just to scope the job.
How it actually works
From the moment a customer types a question, to the business getting notified — end to end, automatically.
Customer asks a question
AI understands intent
Knowledge base searched
Response generated
Booking created
Business notified
“I used to scope jobs over three phone calls. Now half the details are already there before I've even called the customer back.”
Joinery business owner, Portobello
Technologies used
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