Case study · Fitness studio · Bruntsfield
Forge Fitness Studio
A bold, high-contrast rebuild for a Bruntsfield fitness studio, with the class timetable front and centre and an AI assistant that keeps every class full.
Results dashboard
Illustrative results
Concept demonstration — figures are illustrative of the kind of impact these AI features typically deliver, not real client data.
+45%
New member sign-ups
10 min
Avg. time to refill a cancelled spot
5 hrs
Scheduling time saved weekly
-30%
Fewer no-shows
Before
The Challenge
- Cancelled class spots went unfilled, losing revenue every week
- New members didn't know which class to book first and often didn't book at all
- The old site had no timetable — just a static PDF nobody checked
After
The Solution
- A bold, video-led redesign with the live timetable front and centre
- An AI class-recommendation assistant that guides new members to the right first class
- Automated waitlist SMS that fills cancelled spots within minutes, not days
Website showcase
This isn't a static mock-up — it's the real, working site. Scroll and click around inside the previews below.
Key pages in this project
Try Forge Fitness Studio's AI assistant yourself
This is a real, working conversation — not a script. Forge Fitness Studio is an illustrative portfolio example, but the assistant below is genuinely thinking through what you type.
What the AI actually does
Try it for real in the demo above — here's what's happening behind each conversation.
AI Class Recommendation
Guides nervous first-timers to the right class and instructor, instead of leaving them to guess.
Waitlist Fill Automation
Texts the waitlist the moment a spot opens up, so cancellations stop being lost revenue.
How it actually works
From the moment a customer types a question, to the business getting notified — end to end, automatically.
Customer asks a question
AI understands intent
Knowledge base searched
Response generated
Booking created
Business notified
“Cancelled spots used to just be lost money. Now they're filled before I've even seen the notification.”
Studio owner, Bruntsfield
Technologies used
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